The Magazine Retail Sales
Experience
Seminar Program
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A magazine retail
marketing seminar for publishers,
distributors, printers, suppliers, advertisers
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From
Publishers of 
and
|
The
Magazine Retail Sales Experience
series of studies
|
John Harrington, a
leading authority on magazine distribution and newsstand trends, offers customized seminar
programs to those involved in today's volatile magazine business. Publishing professionals
from every industry area, as well as publishing suppliers and advertisers, will find these
seminars the best way to explore the impact of magazine retail sales on their businesses.
Mr. Harrington uses the material from his company's annual series of studies, The Magazine Retail Sales Experience, to
examine trends among publishers, wholesalers, and retailers, and to apply these findings
to clients' special concerns. The
Magazine Retail Sales Experience seminar
program is available for full and half-day sessions, and can be modified to meet other
time requirements. It can be produced for large audiences, or presented in a more
interactive, hands-on fashion for smaller groups. |
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Seminar
issues include:
- The changing profile of
magazine sales in the 1990's -- The growth of the business has been in special
interest titles. Can it continue?
- Efficiencies -- the
declining rate of sell-throughs -- Why has it happened? Can it be turned
around?
- Cover price increases
-- They have not slowed sales. How aggressively can prices be raised?
- The growing power of
retailers -- How is it changing the business?
- The consolidation of
wholesalers -- What is the impact and what are the opportunities?
- The rise of the title list
-- Does it help or hurt? Is there an end in sight?
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Responses to
The Magazine Retail Sales Experience
seminars and studies!
| "The Magazine Retail Sales Experience seminar provided our senior management with an objective, accurate
and comprehensive overview of the single copy sales business and the challenges of the
distribution channel. Its presentation was expertly done." |
James Mate
Conde Nast Publications |
"RODALE requested a comprehensive overview of the newsstand marketplace, a market in
great flux and at a critical juncture. It was important that all circulators and managers
understood the stress in the distribution and sales of periodicals. More than that, the
coherent and thoughtful presentation of The Magazine Retail Sales Experience helped to create a more open dialogue on how to get our magazine
into the hands of readers." |
Richard Alleger
RODALE |
"We have used The Magazine
Retail Sales Experience studies internally for
several years. When we needed a thorough and thoughtful presentation of the single copy
market for our general management and corporate staff, we asked Harrington Associates to
provide it and they delivered in outstanding fashion." |
Ron Murray
Meredith Publications |
"The Magazine Retail Sales
Experience, from Harrington Associates, is the
only accurate and comprehensive look at the issues and problems facing single copy sales
and the magazine distribution system. No one in magazine distribution should be without
this important reference." |
Joel Anderson
Anderson News Company |
To schedule a
presentation, or to receive more information about The Magazine
Retail Sales Experience seminar program, please contact us as soon as
possible.
You may use our online form, call (203) 838-1701,
fax (203) 838-1861 or send email to info@nscopy.com. |
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